CAPE TOWN, 19 SEPTEMBER 2016 – The eagerly anticipated Men’s Health Menswear Collection fashion show and VIP event is coming back to Cape Town – and promises to be bigger and slicker than ever! In association with First Impact, a fragrance by Abercrombie & Fitch, the 9th annual show will be hosted at Shimmy Beach Club on 21 September 2016.

Aptly themed ‘Hot in the City’, this year’s event will feature the latest ready-to-wear fashion from some of the most popular South African and international fashion brands, providing a world-class platform to showcase some of  the latest fashions collections from a number of menswear ranges.

Launched in 2007, Menswear Collection has cemented its presence as one of the must-attend events on the fashion calendar – with celebrities, stylists local fashion icons, trendsetters and VIP guests, all gathering under one roof to watch 15 of South Africa’s leading fashion brands on the runway.

‘This event continues to grow and evolve and we’re extremely excited to be hosting it in Cape Town this year,’ says Men’s Health Fashion Editor, Azeez Jacobs. ‘Our annual collection brings the iconic Men’s Health style coverage to life by showcasing well-known local and international brands in an energetic, fun and super-stylish show that never fails to wow the crowd. We are thrilled to have a fragrance brand, such as Abercrombie & Fitch, on board as our headline sponsor in celebration of Spring/Summer style.”

The Men’s Health menswear Collection fashion show is brought to you by First Impact, the premium fragrance created by global retailer, Abercrombie & Fitch. Much like the theme for this year’s show and the Men’s Health brand, First Instinct is all about quality, craftsmanship being bold and making a statement.

The Men’s Health Menswear Collection ‘The After party’, brought to you by adidas, is open to the public from 10pm.

Head down to Shimmy Beach Club to mingle with some of the country’s biggest fashion icons at the hottest event!

For more tips on what’s trending in men’s fashion and how to incorporate these essential trends into your everyday wardrobe, look out for the Men’s health Guide to Style in the September Issue, which went on sale at the end of August.

Follow the brand at @menshealthza and #MHStyle on Twitter and Instagram, or visit their Facebook Page

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